Best Practices: Multi-Media Guidelines for Hotel Marketers

The ebook ‘Leonardo Best Practices: Multi-Media Guidelines for Hotel Marketers‘ provides a comprehensive overview on how hotel marketers may use multi-media such as photos, virtual tours and videos to support hotel sales.

As the ebook provides compelling information which we wanted to share with our readers, we asked Darlene Rondeau, VP, Best Practices, Online Merchandising at Leonardo to summarize the 30+ pages ebook for us into a short extract. Here we go!

Below you will find the respective guest post by Darlene Rondeau, VP, Best Practices, Online Merchandising at Leonardo.

In our contemporary world of cutting edge technology, interactive apps, and sometimes frenetic websites, it’s easy to overlook the basics. All great stories begin with images, in fact, JK Rowling, the most successful author of our generation, admitted that she drew Harry Potter’s world before she wrote about [1]!

After all, humans are visual creatures:
We process pictures 60,000 times faster than words and 90% of information transmitted to the brain is visual. [2]

The right images evoke emotion and memories, and when engaging captions and descriptions are added, we are compelled to take action.

So, when it comes to your properties, understanding how to communicate anticipated experiences to today’s modern guest is critical as your marketing plans are developed. By sharing a story, you’re increasing the likelihood that when the time comes to book, the hotel shopper will choose you because they’ve “seen” the value you offer.