Anatomy Of A Visual-First Website Experience

This is an extract of the Leonardo ebook ‘Anatomy Of A Visual-First Website Experience’ by John McAuliffe, President Leonardo.


The future of digital is visual storytelling

Pictures. Videos. Photo filters. Infographics. Instagram. Pinterest. Vine. YouTube. Tumblr. Slideshows. Animated GIFs.

The future is now
The text-only websites of the early 2000’s have—slowly but surely—been replaced by graphically- and visually-driven web interfaces. Faster broadband speeds, cellular networks, and high- resolution screens have increased demand for attractive visuals to drive content, to the point that roughly one third of pixel real estate on the web is image content.