The difference between Business Intelligence and Reporting
This is a guest article by Astrid Neumann, Marketing and Recruiting Manager hetras.
„Business intelligence tools allow hoteliers to identify guest-specific behaviors and preferences and to prepare accordingly for guests’ arrival. For example, historic guest data can be a valuable resource for hoteliers, providing information such as which guests return and how best to cater to their preferences and needs.
Business intelligence can also be used to optimize central distribution through all online channels. Accurately assessing current bookings is vital for calculating the right price points for distribution. In order to do so, data from previous years, as well as data concerning current particulars, has to be available where the pricing decisions are made.“