Guest Posting: Your Hotel´s Booking Engine Insight – a practical, yet groundbreaking first step

This is a guest article by Bruce Hyatt, former Vice President, Business Intelligence & Analytics for Sabre Hospitality Solutions.

Anyone who has been in the hospitality industry can attest, we have more data at our fingertips than ever before. That’s a good thing, right? But have you ever stopped and asked yourself, has our behavior changed based upon this new access to data? Do I really know more than I used to? Or, do I measure the same KPI’s and respond in the same way I always have?

During 2014, I have been focused on understanding hoteliers use and needs from data, and it has been eye opening. With only a few exceptions, nearly everyone I have interviewed has admitted that:

They don’t feel like they do a good job of capturing and digesting data, especially across multiple data siloes or functional departments/systems, and
They know they are leaving business on the table, because they aren’t effecting incremental improvements through data-driven insight.

So…Where to begin?