Your Hotel’s Booking Engine Insight – A Practical, Yet Ground-Breaking First Step

This is a guest article by Joey Egan, VP of Marketing & Customer Experience at Leonardo.

Today’s shopping journey is complex – the average travel shopper visits anywhere between 10 to as many as 30 sites before booking, as they travel across screens to do their research (desktop, mobile, and tablet).

Hotel marketers have a chance to weed through this complex journey and really stand out – by telling a compelling visual story on their hotel website, which is often where most travelers make their final decision to book.