Leverage Traveler’s Online Preferences to Drive Hotel Bookings

This is a guest article by Rebecca Pokora, freelance writer and travel consultant for trustyou.

Travelers consider and prioritize different hotel profile elements during the search-shop-buy process, but the most important elements continue to be location, price, reviews, and ease of booking. Find out how your hotel can easily add these elements to your hotel profile to encourage direct bookings.

All travelers consider and prioritize different hotel profile elements during the search-shop-buy process, but certain aspects consistently make the list. In one of my recent blog posts, I mentioned some key elements of hotel profiles and why they were important. Location, price, reviews, and ease of booking typically influence the final hotel booking decision. Aside from adding these elements to your hotel profile, you can also use this information to drive hotel bookings. Here’s a few tips to get you started: