Why A Mobile Website Is Essential: The Stats Every Hotelier Needs To See

This is a guest article by Darlene Rondeau, Vice President Best Practices, Online Merchandising Leonardo.

As Google’s study illustrates, there is a lot of planning that goes into traveling, and people are increasingly turning to their mobile devices to augment the process and in many (and growing) cases using mobile as their device of choice. Consumers care about three primary things; what makes your hotel different than others on my list (what is it about your hotel that will make my trip more fun, comfortable or efficient), what the rooms look like (the whole story – bed, desk, sitting area, washroom, amenities, etc.) and what kind of deal can I get. Give them a great mobile experience throughout their entire journey.

In case you missed it, hotels that have a mobile-friendly website will now move higher up in Google search results than hotels that don’t. However, pressure from Google shouldn’t be the only motivating factor for hotels to launch a mobile website. There’s a ton of other data that points to the fact that mobility is significantly changing the way people book travel. And if you don’t have a mobile website, it’s most certainly impacting your bottom line. Don’t believe me? Let’s look at some of the facts.