What is the typical hotelier or hotel group profiting from your combined data, respectively who´s the right user within hotel organizations?
One of our main goals –and one we share with Fairmas– is to provide individual properties, small brands and large hotel groups with technology solutions that can be used across their organizations, regardless of their segment and size. Our easy to use platform can provide valuable insights, increase efficiency and secure a solid ROI for marketing teams, general managers and front desk staff alike.
Can you share some first experience from the integration with GCH Hotel Group? Any results the group could see from using the data integration?
By accessing relevant data on the online activity and the performance of their competitors through a single dashboard, GCH now has an unparalleled view of its competitive landscape. Such privileged window to what its competitors are doing is already allowing the brand to fine-tune its value proposition and daily operations, as a means to improve guest satisfaction and increase revenue.
Is there any possibility hotels can test this integration and what would be the technical requirements?
We pride ourselves on the ease of use of our platform from the technical platform, as it only requires a computer connected to the Internet. The technology is designed not to be a distraction, our users need to focus on serving their guests and their operations. For the not so savvy hotelier, however, we also provide the industry’s best training, resources and support.
Needless to say, we are eager for our clients to try this new integration with Fairmas, so I encourage any hotelier interested in this 360º view on its competition to contact our team at email@example.com.
I would guess that Revinate is not only open for new integrations coming up in 2016, but has precise plans on more collaborations. Which kinds of solution providers are you looking into respectively who would be the next logic type of partner for your data?
Today we are experiencing a massive consolidation of the hotel industry that not only affects brands, but also OTAs and technology suppliers, with many relevant players merging and engaging in takeovers.
In Revinate we welcome that long overdue process, as it should result in fewer, more comprehensive technology based systems that will be able to manage a bigger proportion of the overall hotel distribution and online marketing game.
That is why we look forward to new collaborations such as our partnership with Fairmas, although it is too early to discuss specific names.
Thank you for the kind interview and sharing your news with us. Looking forward to more interesting stories from Revinate in 2016.
Thank you for this opportunity and we also look forward to share new and exciting stories with opensmjle. Hopefully, 2016 will be the year in which the hotel industry as a whole moves away from solely marketing rooms to focusing on managing the relationship with their guests. That is really the only to way to up their game in a moment in which they are facing renewed pressure from ever more powerful OTAs.
Revinate provides its technology to worldwide to leading brands like Steigenberger, Danubius Hotels, Penta Hotels, Carlson Rezidor, Starwood and IHG.
Revinate helps hotels know more about their guests so they can deliver personalized experiences that create valuable relationships and lifelong customers. Using guest data combined with its marketing engagement platform, hotels can better understand and engage their audiences, increasing loyalty and revenue. Revinate is well‐funded by leading investment firms Northgate Capital, Tenaya Capital, Industry Ventures, Benchmark Capital, Formation 8 and Tao Capital. Headquartered in San Francisco, with offices in New York, Amsterdam, Singapore, Dubai and Sydney, Revinate counts over 28,000 of the world’s leading hotels as customers. To learn more, please visit www.revinate.com or email firstname.lastname@example.org.
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Fairmas provides intelligent market observations to more than 3,000 hotels around the globe like IHG, Maritim Hotels and Lindner Hotels.
Fairmas Gesellschaft für Marktanalysen mbH, headquartered in Berlin, is one of the leading development companies for hotel software in Germany. It has been offering Daily Benchmarking and numerous planning and controlling solutions since 2003, and has installed its software nearly 3,000 times worldwide. For over ten years, Fairmas has thus been a strong partner for chain and medium‐sized hotels, and the regional associations of Germany’s DEHOGA hotel and restaurant association. Experienced managers from within the trade ensure hotel industry expertise, while a team of 25 employees from IT and the hotel business safeguard the creative development of the customized software products.
About GCH Hotel Group
With more than 120 hotels in Germany, the Netherlands, Belgium, Austria, Great Britain, Spain and Cyprus, the GCH Hotel Group is one of the leading hotel management companies. The hotel group has over 15,500 hotel rooms and welcomes over 3 million guests every year. The hotels are operated by the GCH Hotel Group and are marketed under renowned franchise brands such as Wyndham, TRYP by Wyndham, Days Inn, Radisson Blu, Best Western, Mercure, Ibis and Holiday Inn. The GCH Hotel Group currently holds an AAA TREUGAST Investment Ranking.