Time for brands to rethink snapchat

This is a guest article by Imran Azam, founder of thisisreel and snapchat guru.

In a short space of time AirBnB has built an industry disrupting service that taps into a travellers desire to connect with others on a human level. For the hospitality industry the challenge has been for brands to connect with guests on a human level in order to develop deep relationships, provide authentic experiences and distinguish themselves from the competition. Offering an efficient and quality services just is enough anymore.