Travel Reviews Show Significant Effect On Hotel Conversion Rates and Pricing

This is a guest article by Margaret Ady, VP of Marketing at TrustYou.

Most hoteliers will agree that travel reviews and online user generated content are important for their business. The difficulty lays rather in quantifying this importance.

TrustYou recently developed a new study together with Donna Quadri-Felitti, academic chair and clinical associate professor at New York University, Preston Robert Tisch Center for Hospitality and Tourism, to better understand the effect that online reviews have on hotel conversion rates and pricing at the point of purchase.