Travelers Now Read Hotel Reviews in a Revolutionary New Way: Meta-Reviews™
This is a guest article by Margaret Ady, Marketing Director TrustYou
More than 120 Sites use TrustYou’s Meta-ReviewsTM to help travelers make better choices.
Since launching in late 2013, TrustYou has integrated its Meta-Review solutions and TrustScore into a large number of OTAs, Metasearch sites, GDSs and Destination Marketing Organizations. The Meta-Review is a text summary derived from a semantic analysis of all reviews worldwide. The TrustScore represents the overall reputation score for a particular hotel based on all reviews, with newer written reviews carrying more weight than older ones.
“When we evaluated TrustYou’s Meta-Reviews, it was obvious that this will change the search-shop-buy experience for travelers on our site. The presentation of a meaningful trusted summary of a hotel’s reputation in 26 languages is a great advantage to find the best hotel in the least amount of time,” stated Ross Veitch, CEO of Wego.com, a leading Metasearch site in Asia.