By adding rates, availability and booking functionality to Tripadvisor´s Business Listing this could be an important step to get even more hotels and B&Bs interested in the upgraded solution. Not all details have been revealed so far of what the additional functionality called TripAdvisor Connect will hold for business listing subscribers, but this shall be published within the next days according to Linda Fox on Tnooz.
So far it seems that the service will allow subscribers including individual hotels and B&Bs to take advantage of metasearch pricing display and automated review collection. This has only been available so far to OTAs, hotel chains and aggregators.
Now what is new? In addition to the Review Express functionality introduced in March 2013 the new service will add the possibility of direct bookings via TripAdvisor starting from Q4 2013.
Important requirements to use the services:
I. Hotels and B&Bs must be TripAdvisor Business Listing subscribers
II. They need to be using a ‘certified Internet Booking Engine’ for their direct booking functionality on their website.
Probably too early to call your account managers at Sabre Hospitality, TRUST International, Travelclick, MICROS-Fidelio, Reconline,….as TripAdvisor says seems to be contacting those providers in the coming months to establish API connections enabling as well the smaller businesses to connect.
An interesting question for the coming weeks will be what will differentiate the new Business Listings functionality from the hotel metasearch service provided as well by TripAdvisor.
Please find the original article by Linda Fox on Tnooz:
Additional related links for Tripadvisor´s Business Listings:
How to Boost Direct Bookings With TripAdvisor Business Listings:
TripAdvisor Business Listings: A powerful hotel marketing tool:
TripAdvisor video | What a TripAdvisor Business Listing can do for you: