Benchmark the key metrics of your direct channel
The one-of-a-kind interactive platform allows you to compare your hotel’s direct channel performance to the market and competition. Having access to never-before-seen hotel competitive data, you will be able to:
- View and compare 30+ metrics of your hotel’s direct channel
- Learn from a global network of hotels thanks to multiple, dynamic competitive sets
- Breakdown the full direct booking journey to spot where you are under or over-performing
- Unlock actionable insights to uncover opportunities to grow your direct bookings
BenchDirect is the first of its kind, and you will have free access to it, forever.